In 2015, Expede IT decided to expand into the app market, in a move that would drive its revenue stream from being consultancy-led towards one that is subscription-based. Over the subsequent two years, the company implemented the design and development of Yada, a self-service live-events management and collaboration platform. In order to take Yada to the next level, Expede IT decided to raise funds to support its growth and help maintain its competitiveness in the market.
Ying De helped Expede IT to raise its profile among Chinese investors through a campaign of offline and online marketing activities. This included featuring on Ying De’s live webinar series，the “Boss Show”, targeting audiences across China, and meeting UK-based Chinese investors at our exclusive networking events at the iconic Gherkin, London. The funds raised would enable Expede IT to bridge the skills gap in its technical team to accelerate the development of the Yada platform while also expanding its sales and marketing workforce.
With Ying De’s expertise, we have found two excellent investors. One of the investors, a veteran engineer with 18 years’ experience in top-flight Chinese firms including China Central Television (CCTV), also made an immediate impact by bringing invaluable skills and expertise. The £400,000 investment accelerated the rollout of the Yada app, allowing it to be monetised earlier than originally planned, and enabling Expede IT to take advantage of this burgeoning market.