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History

Ying De Group is a leading company that specialises in introducing high-quality business skills and investment from China to UK businesses. Founded in the UK in 2012, the company has since established a strong presence with offices in major Chinese cities.

Ying De Group is regarded as the industry leader in enabling UK businesses to directly access both talents and investment from Chinese business and entrepreneurs. In 2019, the Department for International Trade (replaced by the Department for Business and Trade since 2023) recognised Ying De’s role in facilitating the collaboration between the UK and China by naming the company as the Runner-Up in the prestigious Greater China Awards 2019 (Business Award).

Ying De Group has established strong collaborations with institutions across China in providing services for a large number of clients. The company is widely endorsed by industry associations, highlighting the company’s commitment to providing high-quality services to its clients.

 

Our Values

why ying de

Teamwork & Proactivity

We are committed to working as ONE team that recognises and values diversity and a range of talents.

We proactively support each other to solve problems, deliver innovative solutions, and applaud excellence in others.

why ying de

Respect & Integrity

We respect and empathise with our clients, partners and colleagues, and are always willing to listen and be open minded.

We operate and communicate with the highest level of integrity which builds trust with others.

We are transparent, fair, and genuine.

why ying de

Accountability & Responsibility

We honour our commitments and work diligently to ensure we achieve our goals.

We take responsibility for results and care about how our actions may affect others.

why ying de

Quality & Performance

We meet the highest standards in all that we do and will never compromise on quality.

Our performance is what makes us different from our competitors.

why ying de

Customer Focus

We are responsible for our customers’ experiences and strive to make their dreams come true.

We go beyond our clients' expectations by delivering outstanding services at all times.

We demonstrate proactive customer service.

why ying de

Continuous Improvement

We welcome challenge and seek continuous improvement in the services we provide, as individuals and as a team.

We share ideas and insight, and provide constructive feedback.

We know it takes people with different ideas, strengths, interests, and cultural backgrounds to make our company succeed. We encourage healthy debate and differences of opinion.

Team

UK Head Office

Andy Han

Chairman

Lucy Lu

Head of Legal

Ryan Wu

Chief Operating Officer

Awards

Ying De is the Runner-Up of the prestigious Greater China Awards 2019 (Business Award), organised by the Department for International Trade.