Accelerator Programme – Green your business and make it investable









About the programme:

This Programme is funded by the European Regional Development Fund (ERDF) and Ministry of Housing, Communities & Local Government, led and managed by University of East London (UEL) ,Ying De Group, Suffolk County Council, Welwyn Hatfield Council, and other sixteen delivery partners, that aim to provide resources, expertise and know-how to both expand and enhance the provision of business support available in the UK to potential, sustainable,  scalable and investable SMEs businesses. The accelerator will help small and medium-sized enterprises explore how to solve the problem of realizing profits in a zero-carbon or low-carbon operating environment. Eastern New Energy (ENE) is a three-year regional support programme – focusing on low/zero carbon actions and local economic development. The ENE project has received funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The Ministry of Housing, Communities and Local Government is the Managing Authority for European Regional Development Fund.

Starting at 15th June and ending on 10th August 2021, the programme is offering a 6-weeks valuable package of training & support to a cohort of 10-20 promising early & late-stage innovators and help them to receive intensive advice and practical support that will enable them to raise investment funding from business angels and early-stage venture capitalist and thereby enable these SMEs to create new jobs in the UK. Furthermore, the programme helps them to develop crucial areas of their business and stimulate their awareness of industry collaboration in global scale, to accelerate their pathway towards commercialization and enable them to access to global capital market. (again, address zero carbon).


We have 2 million pound investment opportunity for selected sustainable business.

Programme overview:

  • Week 1: Introduction and Challenges
    Meet with cohort and professionals in the industry and discuss the status quo and challenges of the technology industry and seek a greater sustainable development direction.
  • Week 2: Innovation and Change
    Understand the current changes facing the technology industry and the technological innovations that lead them. Also understand how the technology industry is related to zero carbon or low carbon emissions.
  • Week 3 & 4: Business plan and make your business investable
    Understand the starting points of business plan, marketing, storytelling, publicity preparation, and how to combine the elements of zero carbon or low carbon emission, and attract green investors.
  • Week 5: International Expansion and Overseas Opportunities
    Seek access to working capital and oversea entrepreneurs to rebuild and reshape their business. In the meanwhile, explore various challenges in different markets and learn how to apply system thinking to ensure a flexible business model.
  • Week 6: Pitch Practice
    Receive feedback from peers, investors and industry experts on your innovation.


As part of their involvement in the programme, SMEs will receive:

  1. Mentoring and business support
  2. Sector specific expertise
  3. Networking opportunities
  4. Dedicated sessions with a range of industry experts
  5. Direct connections with investors and support to raise seed funding.
  6. Supporting SMEs to grow or modernize their business
  7. Supporting entrepreneurs to start their own business and expand the scale to overseas market.
  8. Opportunities of getting investment in a 2 million pounds funding pool.


Supporting resources:

University of East London – who will underwrite the project, provide all the necessary academic and administration support services and bring its unique expertise and know-how to the development and delivery of this project specifically in the development of new tech-related sector focused accelerator programmes for London.

Ying De Group – delivers fundraising and legal services for the UK startups. Ying De support this programme’s beneficiaries by proving the “international commercial market opportunities” to early stage ventures in new tech-related sectors. Ying De would be a strategic business partner with promising start-ups to help the continued expanding to Chinese market.

CIDAUK Incubation Centre – has enabled hundreds of UK companies to access tens of millions of funding from China, as well as vital business connections and skills from the investors which allow them to gain a foothold in or take advantage of the benefits offered by the Chinese market. – is the go-to digital platform providing quality, value-for-money online business services supporting companies engaging with cross border trade, with a focus on China. Its 24/7 online e-commerce site aims to support the businesses that are often under-served and over-charged. offers them access to a comprehensive range of easily accessible vetted services to suit all budgets, with secure payment, online project management, fast delivery and no hidden charges.


Who should apply:

Early & late-stage innovative companies based in the East of England. The businesses need to be deemed eligible for support should be SMEs and link to the below page for more specific SME eligibility checklists.


How to apply:

We start to accept register from 1st June, please complete our online application form. Applications close on 11th June 2021.

If you have any specific questions on the programme, please email

Applicants must be based in England, and be available to attend the full six week virtual programme. The online sessions will be delivered every Tuesday from 15th June to 10th August, between 10:00-13:00, with a time commitment of between 2-3 hours per week.



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